Build a Nonprofit Website That Makes Your Work Easier to Understand

Participants. Donors. Volunteers. Partners. Funders. Staff. Community members. They may all come to the same website looking for completely different things. CARNELL helps nonprofits bring those needs together into a clearer website that explains the work, makes important information easier to find, and gives people a meaningful next step.

We take time to learn how your organization actually works.

A nonprofit can look simple from the outside and be incredibly complex on the inside. Programs overlap. Teams own different information. Funding requirements affect language. Participants need one thing while donors need another.

We learn those relationships before deciding how the website should be structured.

The best sitemap isn’t the one that matches your org chart. It’s the one that makes sense to the people trying to use it.

What we help nonprofits work through

• How should the work be organized so people understand what is available and where they fit?

• Can participants, donors, volunteers, partners, and other audiences find the information meant for them?

• Does the website clearly communicate the organization’s work, credibility, outcomes, leadership, and community role?

• Are donating, volunteering, partnering, registering, or asking for help easy to understand?

• Are important programs and services structured in ways people and search engines can find?

• Can staff realistically keep the website accurate as programs, events, funding, and priorities change?

The framework helps us look at the nonprofit website from the perspective of the people depending on it—not just the departments maintaining it.

A website that makes the organization easier to understand

The goal is not simply a more polished nonprofit website. It’s a website that better explains the work and gives each audience a clearer way forward.

Frequently Asked Questions

• Can you work with our existing content?

  Yes. CARNELL can preserve useful content while reorganizing, consolidating, or rewriting the areas that are creating confusion.

• Can staff manage the site after launch?

  That is a major part of the Wix Studio approach for the organizations we serve. We plan the backend and training around the content staff will actually update.

• Can you help organize a lot of programs or resources?

  Yes. Program and resource organization is one of the strongest reasons to start with website strategy before design.

• Do you work with national nonprofits or only Orlando organizations?

  CARNELL works with organizations beyond Orlando. The Orlando page supports local discovery without limiting the agency’s broader reach.